When you are starting a new business, it’s always a good idea to do as much as you can to get it known before and during the launch. There are many times when the demand for a product is very high, but the fact that the service provider is lethargic when it comes to advertising means that they don’t make a lot of money out of it. Some of the strategies you can use to get the business known in advance include:
Using flyers and brochures
You can design flyers and brochures that contain all the information that one would need about the company. These days, the cost of brochure printing is not very high, which means that this is not likely to cost you as much as it would have in the past. However, you still need to remember that in order for the flyers to work, they need to be very creatively designed. Rather than simply being literature, they should try to provide information about the company in as creative a manner as possible.
You can also use your customers to or potential clients to advertise for you. The commonest way of doing this is by giving them attractive discounts based on the number of people they refer to the business. The fact that this is word of mouth advertising makes it more effective, since people tend to trust what they hear from their friends and family rather than what they read in the media.
With a bit of creativity, social media can also be a very powerful way of getting a business know when it has just been launched. If you are not very good at using it, you can get the services of one of the many social media consultancies to help you out.